Artists use gesso on canvas or on wood panels to create a smooth, even surface, that the paint can adhere to. A barrier on the surface of canvas prevents the paint from soaking into the fibers of the canvas which can cause deterioration over time. Gesso provides a slight texture that helps paint grip the canvas better allowing for control and precision with the artwork. Often the gesso base is the back color of the painting to help the colors applied to pop.

Why use pre-primed canvas:

Timesaving: Pre-primed canvases are ready to use, allowing the artists to start painting immediately. This avoids the time needed to apply multiple layers of gesso and wait between each application for them to dry.
Consistent Surface: Pre-primed canvases provide a smooth and even surface. The gesso helps to achieve uniform paint application and better control over the painting process. Consistency with paint application can be particularly beneficial for detailed work.
Enhanced Durability: The priming process helps to seal the canvas fibers. In turn making the canvas more resistant to environmental factors like humidity and temperature changes. Additionally, this helps to preserve the artwork over time.

Bay Area Stretcher Bars is available for stretching pre primed canvas in CA on custom-sized canvas stretcher bars and panels.